BETTER - CHEAPER - FASTER
...
Yes, you and your
students can have it all.
This Is What Makes Us BETTER ...
Armond Dalton restricts its publishing to only high quality
accounting and information systems supplements. Each of these is
written by accounting faculty who have extensive university
teaching experience and reputations as excellent teachers and
textbook authors. All but two of the supplements are authored by
either Al Arens or Dewey Ward, or both of them. (See the About Arens & Ward link for
information about their qualifications.)
All books, including revisions, have been extensively student
tested either in classes or by multiple students outside of the
classroom. Student testing focuses heavily on making the materials
easy to understand. To improve the readability and potential for
student learning, we use extensive feedback from our student
testers to create high quality materials.
Most of the books are now in the fourth or later edition. The
Systems Understanding Aid is in the
seventh edition. These books have met the market test and have
thereby demonstrated their quality over a long period. We are
optimistic that the first edition books we are currently publishing
will also become multiple edition books.
Carol Borsum is involved in the writing and production of all books
and is available to discuss any book with faculty.
CHEAPER ... It will cost your students less.
Armond Dalton has always been concerned
about the high price of books to students. It is not unusual for
accounting texts to cost students more than $150 and for
supplements to exceed $100. Because of our concern for students, we
can offer a cost savings due to the fact that we have efficient
operations and no need for a sales force as a result of the high
quality of the materials themselves.
For example, although there is no significant competitor to the
Systems Understanding Aid, Armond
Dalton management went to several bookstores to ask what they felt
would be a reasonable selling price for this material. The
consistent response was a suggested price of about $100. Effective
June 1, 2009, Armond Dalton management has decided on a suggested
retail price of $53.44 for that publication.
We also examined competing publishers' web sites for supplements
similar to our Computerized
Accounting using Microsoft Dynamics GP 10.0 and Computerized Accounting using Peachtree by Sage
Complete Accounting 2008. In both cases, comparable books
had a recommended selling price of more than $115. Effective June
1, 2009, the Armond Dalton recommended selling price for both of
our publications is $71.00.
FASTER ...

We take great pride in the service we
provide. Our office staff knows every aspect of our business and is
committed to quality service. The small number of books we publish
enables us to provide more attention to each one.
During business hours, phone calls are answered by a friendly,
knowledgeable, helpful person - not by a machine.
In-stock orders are shipped within 24 hours, and arrangements can
be made for any item that is not available for immediate
shipment.
BETTER – CHEAPER –
FASTER
Yes, you and your
students can have it all.